Malaysia is one of the largest market exporters of edible bird nests, total volume of 100 tonnes 2010 and 20 tonnes 2011 (Ban, 2011). According to the Federation of Malaysia Bird Nest Association’s president Datuk Paduka Beh Heng Seong, with the strong collaboration along the Ministry of Agriculture & Agro Based Industry of Malaysia and the China General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), a working committee on the procedural and administrative problems of the Malaysian swiflet industry will be established. The swift actions taken by both parties came immediately after the Prime Minister of Malaysia, Datuk Seri Najib Tun Razak highlighted the issue to Chinese Premier Wen Jiabao on Oct 21, 2011 on the sidelines of the China-Asean Expo in Nanning, Guangxi Zhuang autonomous region. In the wake of the import ban by China, the Agriculture and Agro-Based Industry Ministry have directed industry players to implement the Good Animal Husbandry Practice and Good Manufacturing Practice standards under the guidelines for the development of the swiftlet industry (Ban, 2011). According to the Malaysia Statistical Department, in the year 2010 there were 41 associations have been established in edible bird nest industry which leads to gross income of RM 3 million and contributed to employment opportunity reaching up to RM 522,000 (Malaysia, 2012). Apart from Chinese entrepreneurs who dominate the industry, this golden opportunity gives a great advantage to indigenous Malay entrepreneurs to explore the edible bird nest industry with influencing self-efficacy factors that lead to it success and sustainability.
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